Benefits of Outsourced Marketing Benefits of Outsourced Marketing     • Eliminate your cost of employing marketing personnel     • You don't have to manage marketing personnel     • You can get a senior level marketing professional     • You get an outside viewpoint     • You get a team of experts that fit your industry Outsource Marketing Cost Analysis - Outsource at Half the Cost When smaller businesses consider hiring full-time staff to handle functions like marketing, the costs can be expensive. If the business can afford a mid- or even senior-level marketing employee, they have to include benefits and perhaps bonus costs as part of their expense. If we conservatively estimate benefits at 35% of salary and a 30% bonus, costs are as follows: Experience Salary Benefits (35%) Bonus (20%) Annual Total Entry $40,000 $14,000 $8,000 $62,000 Middle $75,000 $26,250 $15,000 $116,250 Senior $120,000 $42,000 $24,000 $186,000 By comparison, outsource marketing resources don't require a full-time salary and certainly don't require benefits or other overhead. Outsource resources may work on a retainer, hourly, or project basis, with the latter being most common and probably most fair to both parties. Hourly, retainer, or percentage of project costs may range from $2,000 to 5,000 per month for a senior-level professional ($24,000 - 60,000 per year), depending on the type of work that needs to be outsourced. A cost scenario for working with an outsource marketing firm might be as follows: Senior-Level Pro. Monthly Fee # of Months Annual Total Hourly, Retainer, or % of Project $2,000 - $5,000 12 $24,000 - $60,000 Email Recommend this page to friends/colleagues. ©2000-2005 New Incite, All Rights Reserved. Contact 818-347-4248