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Implementation - Execution of the Marketing Plan
Logo Design
Brochures and Collateral
Web Sites
Search Engine Optimization

Whitepapers
Press Releases
Newsletters
Direct Mail, Email Campaigns
PowerPoint Presentations
Trade Show Management
Advertising
Liaison and Alliance Building

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Logo Design
We work to understand your business and target audience and create a logo that conveys the correct image for you. Our designers start by providing several thumbnail sketches or rough designs from which you can choose. We then develop your choice, incorporating color, type style, and graphics, refining your logo until we have the final product.
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Brochures and Collateral
Whether you are marketing a product or a service, New Incite can produce a brochure that sells to your target audience. We can handle all aspects of the project, including copywriting, design, art production, and printing.
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Web Sites

Before starting web site development, New Incite writes a custom Web Site Plan that includes an analysis of on-line marketing opportunities and competitor's web sites. The Web Site Plan also includes recommendations for content with details for each page, helping both clients and web developers visualize and successfully create the end product.

Our web site designs are created to fit your business and your marketing strategy -- not just to display the coolest graphic or technical advance. We work with you to plan your approach to the Internet in a way that is cost-effective and produces results.

Search Engine Optimization
Many web sites do not incorporate search engine optimization. There are countless organic, white hat techniques that can be used to make sure that your site URL comes up at the top of the major search engine lists, some of which must be incorporated into the web site HTML code and the site content. New Incite analyzes your site and works with web developers to ensure that you are getting the results you need when prospects search the Internet for your products or services.
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Whitepapers

Whitepapers are compelling technical documents that present a case for solving a business problem with a specific product or service. Whitepapers are especially effective for technology and manufacturing products and services. New Incite researches industry and product situations and writes compelling, technical whitepapers that visitors can download from your web site.

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Press Releases
Editorial placement is often one the most cost-effective and credible forms of marketing for technology and manufacturing companies. New Incite knows how to work with the trade journals in your industry to get maximum coverage for your products, customers, and your employees.

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Customer Communication and Retention Programs
Customer retention is what today's leading edge companies are focusing on. It is at least five times more expensive to gain a new customer than to keep an existing customer. New Incite can create customer surveys and focus groups to gather key information, design and develop databases to maintain this data, and help you stay in front of your customers at least six times a year with email, eLetters, print newsletters, mailings, user conferences, seminars, and more.
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Newsletters
Producing newsletters is time-consuming and can be expensive. Yet printed and emailed newsletters are one of the most effective ways to communicate with and add value for customers and long-term prospects. New Incite can manage the entire process, including content planning, writing and editing, layout, printing, and delivery. We've produced a variety of newsletters and have many ways to keep your cost down.
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Direct Mail/Email Campaigns
We work with you to obtain a targeted mailing list and create a message that won't fail to bring results. We design a format appropriate to your purpose and audience: email, business letters, fliers, postcards, and other innovative designs. We think out of the box to create the offer and call to action for your target audience. New Incite uses newer Viral and Opt-In or Permission Marketing strategies when creating email campaigns.
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PowerPoint Presentations
Presentations must be well balanced with exciting content, visual appeal, and auditory appeal. Great presentations also carry your brand, including your logo and company colors. Using Microsoft PowerPoint, we can take even the most cryptic notes and create a powerful presentation. Presentations can include animation, custom graphics, sound, and stock or custom photography. We also work with you to create the best possible presentation experience for you and your audience, including projection equipment, handouts, visual aids, flip charts, etc.
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Trade Show Management
Trade shows can be costly and inefficient for the uninitiated. New Incite works with you to create a strategy and plan that fits each show. Our services include booth design, design and creation of handouts or give-aways, and management of press conferences. We can even handle logistics and work the show.
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Advertising
New Incite recommends advertising judiciously. Advertisements must be highly targeted and have a great offer to get significant results. We provide concept development, design, production, and placement services to ensure that your ads are successful. We also work with you to track actual results and analyze your ROI for your advertising campaign.
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Liaison and Alliance Building
New Incite has experience in setting up successful business alliances, which are often critical to the success of emerging companies. Larger companies require certain standards and qualities from their business partners. Rarely does a well-known company approach a smaller, unknown company to forge an alliance. To get the attention of the larger company you must create a marketing plan and sell effectively. Alliances that New Incite has initiated and managed include IBM, ORACLE, Computer Associates, Bell & Howell, and Informix.
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For more information, contact us by Email or Phone 818-347-4248

New Incite –Specializing in Business to Business (B2B) Strategic Marketing Consulting, Marketing Implementation,

and Results Measurement for Technology and Manufacturing Companies