Outsource marketing implementation services

Implementation - Execution of the Marketing Plan
Logo Design
Brochures and Collateral
Internet Web Sites
Web Content Management
Search Engine Optimization
Press Release/Article Placement
Customer Communication and Retention Programs
Newsletters
Direct Mail/Email Campaigns
PowerPoint Presentations
Trade Show Management
Advertising
Education/Training Materials
Liaison and Alliance Building

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New Incite has experience and expertise in a variety of marketing activities. Whether you need to start from scratch or you need a little editing or advice on a marketing project, New Incite can help. Simply contact us by email or by calling 1-818-347-4248.

Logo Design
We work to understand your business and marketplace and create a logo that conveys the correct image for you. Our designers start by providing several thumbnail sketches or rough designs from which you can choose. We then develop your choice, incorporating color, type style, and (usually) graphics, refining your logo until we have the final product.
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Brochures and Collateral
Whether you are marketing a product or a service, New Incite can produce a brochure that sells to your target audience. We can handle all aspects of the project, including copywriting, design, art production, and printing.
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Internet Web Sites
Web site designers and developers vary widely in terms of quality and price. At New Incite, our thorough understanding of Web Site design and development and our access to a variety of quality resources guarantees our clients on-line success.

Our web site designs are done to fit your business and your marketing strategy -- not just to display the coolest graphic or technical advance. We work with you to plan your approach to the Internet in a way that is cost-effective and produces results.

Before starting web site development, New Incite writes a custom Web Site Plan that includes an analysis of on-line marketing opportunities and competitor's web sites. The Web Site Plan also includes recommendations for content with details for each page, helping both clients and web developers visualize the end product.
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Web Content Management
New Incite's Web Content Management service is designed to help companies create effective web sites but also keep the content dynamic. We work with you to analyze your web site performance in light of your competitors. New Incite then helps you create a content plan that meets your business objectives. On an on-going basis, we write new content, suggest and direct design updates (when necessary), and update your site content to keep visitors coming back.
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Search Engine Optimization
Most early web site development did not incorporate search engine optimization. There are countless techniques that can be used to make sure that your site URL comes up at the top of the major search engine lists, some of which must be incorporated into the web site HTML code and the site content.

New Incite analyzes your site and works with web developers to ensure that you are getting the results you need when prospects search the Internet for your products or services. We custom-register your site with the major search engines and test the results on a regular basis. You receive regular reports showing you your site's performance with the search engines.
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Press Release/Article Placement
Editorial placement is often the most cost-effective form of marketing for software and high tech companies. New Incite knows how to work with the trade journals in your industry to get maximum coverage for your products, customers, and your employees.

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Customer Communication and Retention Programs
Customer retention is what today's leading edge companies are focusing on. It is at least five times more expensive to gain a new customer than to keep an existing customer. New Incite can create customer surveys and focus groups to gather key information, design and develop databases to maintain this data, and help you stay in front of your customers at least six times a year with email, eLetters, print newsletters, mailings, user conferences, seminars, and more.
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Newsletters
Producing newsletters is time-consuming and can be expensive. Yet printed newsletters are one of the most effective ways to communicate with and add value for customers and long-term prospects. New Incite can manage the entire process, including content planning, writing and editing, layout, printing, and mailing. We've produced a variety of newsletters and have many ways to keep your cost down.
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Direct Mail/Email Campaigns
We work with you to obtain a targeted mailing list and create a message that won't fail to bring results. We design a format appropriate to your purpose and audience: email, business letters, fliers, postcards, and other innovative designs. We think out of the box to create the offer and call to action for your target audience. New Incite uses newer Viral and Opt-In or Permission Marketing strategies when creating email campaigns.
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PowerPoint Presentations
Presentations must be well balanced with exciting content, visual appeal, and auditory appeal. Great presentations also carry your brand, including your logo and company colors. Using Microsoft PowerPoint, we can take even the most cryptic notes and create a powerful presentation. Presentations can include animation, custom graphics, sound, and stock or custom photography. We also work with you to create the best possible presentation experience for you and your audience, including projection equipment, handouts, visual aids, flip charts, etc.
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Trade Show Management
Trade shows can be costly and inefficient for the uninitiated. New Incite works with you to create a strategy and plan that fits each show. Our services include booth design, design and creation of handouts or give-aways, and management of press conferences. We can even handle logistics and work the show.
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Advertising
New Incite recommends advertising judiciously. Advertisements must be highly targeted and have a great offer to get significant results. We provide concept development, design, production, and placement services to ensure that your ads are successful. We also work with you to track actual results and analyze your ROI for your advertising campaign.
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Education/Training Materials
Educational seminars and public speaking provide a very good way to increase visibility and add value for businesses and individuals. With these events it is important to have printed materials that are in keeping with your company's collateral design.
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Liaison and Alliance Building
New Incite has experience in setting up successful business alliances, which are often critical to the success of emerging companies. Larger companies require certain standards and qualities from their business partners. Rarely does a well-known company approach a smaller, unknown company to forge an alliance. To get the attention of the larger company you must create a marketing plan and sell effectively. Alliances that New Incite has initiated and managed include IBM, ORACLE, Computer Associates, Bell & Howell, and Informix.
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