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Marketing Analysis and Planning
Marketing Situation Analyses

Strategic Marketing Plans
Strategic Performance Assessment

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Marketing Situation Analyses
New Incite provides a thorough analysis of each client’s current marketing situation, including an analysis of the industry, competition, customer base, as well as economic, demographic, and psychographic trends. The situation analysis includes a review of the firm's specific strengths, weaknesses, opportunities, and threats (SWOT) - all information critical to creating the most effective marketing program. Based on findings from the situation analysis, New Incite recommends appropriate sales and marketing strategies and tactics.
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Strategic Marketing Plans
Once market research or a situation analysis has been done, a strategic marketing plan is developed. The strategic plan includes what markets to target and why, how to position the company and product in the current environment, how to maximize core competencies and build new opportunities, what sales and marketing distribution strategies are most appropriate, and recommended pricing strategies.

From the strategic plan, New Incite creates a written, tactical marketing plan. The tactical marketing plan includes an executive summary, description of overall business objectives, and the specific objective, action plan, task list, expected results and estimated cost for each marketing activity. Importantly, each marketing activity is tied back to one of the overall business objectives. The value of this tactical plan is that it helps keep everyone "on the same page" about what marketing activities need to be done, why, when, how and what the cost will be.
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Strategic Performance Assessment
Instead of manually surveying your managers, employees, and customers to assess your company’s strengths and weaknesses, New Incite gets your team involved and quickly benchmarks your company against documented best practices. In as little time as one week we can tell you where you need to focus attention to become a world-class organization. We use an online assessment tool with which each executive or key manager answers questions about your company using our software program. We process the responses and provide results, including easy-to-understand graphics, reports, as well as the raw data for reference. We facilitate review of the reports and create an action plan, complete with ROI measures that your organization can work with.

Companies like Boeing, Blue Cross/Blue Shield, Edison International, Household Insurance Group, Kellogg’s, Lockheed Martin, Lucent Technologies, McGraw-Hill, Nature’s Best, and Warner-Lambert have benefited from this same performance analysis tool.
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For more information, contact us by Email or Phone 818-347-4248

New Incite –Specializing in Business to Business (B2B) Strategic Marketing Consulting, Marketing Implementation,

and Results Measurement for Technology and Manufacturing Companies