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Marketing
Analysis and Planning
Situation
Analysis and Marketing Plan Development
Organization Performance Assessment
Customer Surveys
Customer Segmentation Analysis
Competitive Analysis
New Product & Market Analysis
Strategic Marketing Planning
Tactical Marketing Planning
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Situation
Analysis and Marketing Plan Development
New Incite provides a thorough analysis of each client s
current marketing situation, including an analysis of the
industry, competition, customer base, as well as economic,
demographic, and psychographic trends. The situation analysis
includes a review of the firm's specific strengths, weaknesses,
opportunities, and threats (SWOT) - all information critical
to creating the most effective marketing program.
Based
on findings from the situation analysis, New Incite recommends
appropriate marketing strategies and tactics.
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Organization
Performance Assessment
Instead of manually surveying your managers, employees, and
customers to assess your company s strengths and weaknesses,
New Incite gets your team involved and quickly benchmarks
your company against documented best practices. In as little
time as one week we can tell you where you need to focus attention
to become a world-class organization. We use an online assessment
tool with which each executive or key manager answers questions
about your company using our software program. We process
the responses and provide results, including easy-to-understand
graphics, reports, as well as the raw data for reference.
We facilitate review of the reports and create an action plan,
complete with ROI measures that your organization can work
with.
Companies
like Boeing, Blue Cross/Blue Shield, Edison International,
Household Insurance Group, Kellogg s, Lockheed Martin,
Lucent Technologies, McGraw-Hill, Nature s Best, and
Warner-Lambert have used this same performance analysis tool.
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Customer
or Client Surveys
Understanding customer or client needs and perceptions of
a business or organization is critical to successful marketing
and strategy. 70% of new product and service ideas come from
current customers or clients! New Incite creates online or
mailed surveys to assess customer satisfaction, needs, and
perceptions. Results are tabulated and analyzed in easy-to-understand
formats.
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Customer
Segmentation Analysis
Targeted marketing yields the highest results. New
Incite helps its clients understand which customer or client
segments are the most profitable to help you focus on your
greatest marketing return on investment (ROI). We provide
a customer needs analysis to help you understand how to best
serve each segment.
In
addition, at any given point in time some market segments
are growing and some may be declining. New Incite analyzes
which customer or client segments have the most opportunity,
and also makes recommendations on which segments are easiest
to penetrate.
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Competitive
Analysis
Analyzing competitors can shed new light on opportunities
your business may be missing as well as how to best position
your company or firm. With the Competitive Analysis, New Incite
accesses and analyzes competitive information, including revenues,
number of employees, services offered, markets served, and
the competitor s marketing materials.
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New
Product & Market Research
Leading companies continually innovate by looking for new
product ideas and new markets. New Incite provides new product
and market research to assess the size of the market, whether
or not there is demand for the new product, the amount of
that demand, pricing, as well as customer and client feedback.
Much of the research is done organically through
field research and one-on-one interviews. Focus groups, which
are often more costly and fall prey to group think ,
can be conducted if desired.
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Strategic
Marketing Planning
Once market research or a situation analysis has been done,
a strategic marketing plan is developed. The strategic plan
includes what markets to target and why, how to position the
company and product in the current environment, how to maximize
core competencies and build new opportunities, what sales
and marketing distribution strategies are most appropriate,
and recommended pricing strategies.
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Tactical
Marketing Planning
From the strategic plan, New Incite creates a written, tactical
marketing plan. The tactical marketing plan includes an executive
summary, description of overall marketing objectives, and
the specific objective, action plan, task list, expected results
and estimated cost for each marketing activity. Importantly,
each marketing activity is tied back to one of the overall
marketing objectives. The value of this tactical plan is that
it helps keep everyone "on the same page" about
what marketing activities need to be done, why, when, how
and what the cost will be.
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New Incite, All Rights Reserved. Contact 818-347-4248
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