New Incite

New Incite Success Stories

New Incite knows how to market technical products. Most creative firms we've worked with have spent 70% of our time just trying to understand our product and our market -President, Silicon Valley Software Company

New Incite provides no nonsense marketing programs, without the meaningless hype. -VP Sales, Los Angeles High Tech Company

When New Incite redid our direct mail piece, we gained five new customers in just one week. -Los Angeles Area Professional Service Company

Ad Agency Expands B2B with New Incite
A growing Los Angeles ad agency hired New Incite to conduct market research, provide a Situation Analysis with marketing recommendations, and then manage the implementation of collateral design and other projects. We presented a four-color report, complete with competitor intelligence and analysis, to the client. Based on our recommendations, the client gave the go-ahead on marketing plan implementation. We used MS Project to everyone on the same page and brought the project in under budget and within the client s time requirement.

Manufacturer Swimming Strong After Strategic Analysis
A manufacturer of specialized pool equipment was losing market share as competition increased and prices began to drop. We worked with the owners and General Manager to evaluate marketing strategy and create a new marketing plan including direct mail, articles, press releases, and trade shows. The manufacturer regained its market share and significantly increased revenues.

Hi Tech Firm Rockets Ahead with New Product Launch
A high tech company was launching a new product for a more sophisticated market. We worked with the President and VP of Sales to create and implement a new-product roll-out and marketing plan that included new sales support materials, sales training, direct mail, trade shows, and new strategic alliances including IBM, ORACLE and others. Within two years, the company exceeded its projections for the product line, which grossed $1 million in sales.

Software Company Wins the Race with New Marketing Program
A Los Angeles-based software company was threatened by a publicly owned competitor who had heavily invested in marketing. Through market research, competitive analysis, and strategic planning we created an image campaign to strengthen the company s position and to generate leads. We worked with the President to create new brochures, newsletters, packaging materials, advertising, mail pieces and trade show programs. The company now exceeds the competition in position and name recognition.

Medical Lab Attracts Patients With Web Site
A medical lab had done some marketing with little result. New Incite analyzed their web site, advertising, and collateral materials and made recommendations for change. First, the web site was updated to market to both patients who have healthcare needs and doctors who would refer cases to the lab. An interactive bulletin board was added to allow potential patients to ask the lab doctors about their conditions. As a result, the number of web site visitors increased from 80 to thousands per month, and the lab was able to significantly increase work and revenues.

Fabricator and Distributor Gains Market Intelligence
A fabricator and distributor was looking for new markets to expand into. The company had no marketing department nor had it done any formal marketing. New Incite researched several new product ideas, facilitated sales and marketing planning, helped produce and present the written plan, and helped implement some of the marketing activities. In a tough economic market, the distributor learned of new opportunities and gained a more systematic approach to help them achieve their goals.

Training Company Gets Results Through Hard-hitting Marketing Campaign
A company that provides multi-media training products to law firms and corporations wanted to create awareness in their target markets and increase sales. New Incite designed a marketing plan and created an attention-getting campaign to sell the firm s training products for sexual and cyber harassment, racial discrimination, and workplace violence. The Million Dollar Lawsuits are Bad Publicity campaign netted the company a ten-fold return on their marketing investment from new sales alone.

Property Manager Creates Brand Identity In Changing Marketplace
A property management company in Los Angeles turned to New Incite when its sole source of referrals started to dry up. New Incite researched and wrote a new marketing plan for the company, including direct mail, newsletters, web site updates, PR, article placement, and more. In an industry that was experiencing rapid consolidation, the property manager was able to create brand identity in the niche market they serve.

Adventure Tour Company Leaves the Competition in a Cloud of Dust
An entrepreneur with an idea for a luxury, 4-wheel drive and motorcycle adventure touring company asked New Incite to help provide market research to validate the idea. Through online and field research, New Incite compiled an extensive competitive analysis and market profile for the client. Although the information was presented on September 12, 2001, one day after 911, the
company was able to create a robust business plan for investors that documented potential opportunity. Through the information in the competitive analysis, the company formed strategic alliances with existing adventure companies, and made important contacts in the industry.

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